Page 214 - Visual Marketing
P. 214

91. An Industrial Business Bucks the Trend: Expressing Quality
    Through Color and Design Becomes a Competitive Advantage

            Millwork isn’t an industry
                                                                                    known for appealing design
                                                                                    marketing. In fact, its hard-
                                                                        edged design grids, amateur pho-
                                                                        tography, and sometimes archaic
                                                                        design schemes seem antithetical
                                                                        to actually drawing in potential
                                                                        customers. That’s why Quantum
                                                                        Millwork, makers of a high-tech vari-
                                                                        ant of PVC trim board, wanted a
                                                                        sleek design that reflected the qual-
                                                                        ity product it made. BANG! Creative
                              immediately saw the connection between color and the product and
                              put that into play for the logo, branded artwork, and collateral litera-
                              ture design.

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