Page 218 - Visual Marketing
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93. A Program for All Seasons: Creating an Overarching
    Marketing Theme for the Entire Year

         Synchronicity Theatre in Atlanta is
                                                                   known for tackling productions that are
                                                                   thought-provoking, engaging, and chal-
                                                            lenging. For its 10th anniversary season, it
                                                            produced a brochure that exemplifies its man-
                                                            tra of smart, gutsy, bold theater.

                                                                Synchronicity presents a series called Bold
                                                            Voices that includes issue-oriented plays such
                                                            as My Name Is Rachel Corrie, a polemic
                                                            and powerful criticism of the state of Israel’s
                                                            heavy-handed treatment of Palestinians. And
                                                            on the other end of the spectrum, it presents
                                                            family fare such as A Year in the Life of Frog
                              and Toad. Lightdaughter created a brand that bridges both extremes
                              with an overarching theme that applies to the whole season.

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