Page 220 - Visual Marketing
P. 220

94. The Express Lane for Sales: A Visual Pitch Book Captures
    the Sales Process and Trains an Ever-Growing Sales Team

             How do you take a
                                                                                           seasoned sales pitch
                                                                                           and make it viable
                                                                                  for a young and growing
                                                                                  sales team? “Sales people
                                                                                  come with bad habits,” says
                                                                                  founder Franco Cabral, chief
                                                                                  operating officer of Adcorp
                                                                                  Media Group. They wanted
                                                                                  their sales force to engage
                                                                                  with customers using their
                                                                                  method of selling. Adcorp
                                                                                  developed a visual marketing
                              solution that streamlined the value proposition and made a compel-
                              ling case for expanding a niche market.

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