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36. It’s Not All Business All the Time: Adding a Personalized Blog
    Header Brings Human Interest to a Business Website

     Entrepreneurs identify with their businesses, but there’s always
                                       another side to them. Tim Berry, president and founder of
                                       Palo Alto Software, wanted to connect both his business and
                              personal side in the design of his blog header that resides on a com-
                              pany website. Rodrigo Garcia helped Berry realize this effort in the
                              blog header design that sits atop his business blog.

                                    Since the business content—entrepreneurship and business plan-
                              ning—is well-represented in the blog itself, Berry decided to show
                              a more casual unbusiness-like look. Berry says, “The banner would
                              emphasize what’s different about me.”

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