Page 99 - Visual Marketing
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37. A Packaging Design That Really Helps 43. High-Tech Digital Communications from a
the Consumer: Avoiding Lingo and Using 1970s Chevy Van: Marketing by Creating an
Customers’ Own Words to Stand Out 81 “Experience” That Includes a Digital Billboard,
Social Media, and an On-Site Presence 93
38. A Local Brewery Makes the Case for Better
Beer Branding: Using Images from Your 44. Designing Wine on the Inside . . . and Outside:
Business and Local Area to Brand Your Stimulating the Senses with High-End
Product 83 Packaging for a High-End Product 95
39. A New Spin on Making a Hit Record: Bringing 45. A Campaign That Really Knocks Your Socks
Direct Mail Campaigns to the Next Level Off: Appealing to Customers’ Comfort Evokes
with a Mailer That Invites Recipients to Get Emotion and Differentiates a Commodity
“Hands-On” 85 Business 97
40. Making the Most of Your 15 Minutes of Fame: 46. New Beverage Design Creates Buzz:
Using Posters and On-Site Displays Together Simplicity in Packaging Emphasizes Purity
with QR Codes and Social Media to Reach 24- in Ingredients for the Health-Conscious
to 45-Year-Olds 87 Market 99
41. Handing Your Brand Over to Your Customers: 47. Sustaining Good Design: Creating an
Getting Customers Deeply Engaged with Your Intentionally Retro Look Emphasizes
Brand to Create Fanatical Loyalty 89 Underlying Values 101
42. Free Stuff for Dogs and the People Who Dig 48. Hand-Drawn Promo Excites Young Brits Who
Them: Using Beautifully Designed Packaging Love to Draw: Giving Away a High-Quality
for Free Product Samples “Sells” a Premium Gift Increases Sales by Luring People into the
Product 91 Store 103
IMAGES ARE EVERYWHERE IN THE PHY SI C A L W O R L D 78
