Page 104 - Visual Marketing
P. 104
38. A Local Brewery Makes the Case for Better Beer Branding: Using
Images from Your Business and Local Area to Brand Your Product
W hen the Colombia-
based microbrewery
Bogotá Beer Company
(BBC) decided to redesign its
identity, the solution was parked
outside in the street. Their iconic
Ford delivery truck became the
central image for their brand and
was included on the new labels for
their line of beers. In Colombia,
the SAB Miller Company domi-
nates the beer market—they even
own most of the local beers. BBC runs a small chain of 10 pubs and
is the only local beer sold in convenience stores and in some major
supermarkets.
83 V I S UA L M A RK ETIN G
