Page 106 - Visual Marketing

39. A New Spin on Making a Hit Record: Bringing Direct Mail
Campaigns to the Next Level with a Mailer That Invites
Recipients to Get “Hands-On”

V inyl is the number one choice
for audiophiles, so GGRP, a
recording studio and music
sound production company, decided
to send out a 45 record to promote
itself and make its case as the pre-
mier choice in quality sound engi-
neering. Since few people have a
record player handy these days, the
creative team at Grey Vancouver
created a mailer with a built-in
needle and invented a cardboard
album jacket that doubles as a
record player.

85 V I S UA L M A RK ETIN G