Page 110 - Visual Marketing

41. Handing Your Brand Over to Your Customers: Getting Customers
Deeply Engaged with Your Brand to Create Fanatical Loyalty

Sometimes the best thing you can do with your brand is
give it away. Let your customers own it. Share it. Deliver
it. That’s what frozen yogurt shop Cuppa Yo did when
opening its Bend, Oregon, storefront. The owners wanted a
logo that would be immediately recognized and easily used in
all areas of branding, especially because they planned to turn
the yogurt shop into a franchise down the road. Design firm
Studio Absolute created the attention-grabbing orange scal-
loped logo and put it to use on print ads, promotional items,
signs, and the company’s website. It also tied in fun mes-
saging that helped the yogurt shop reach its demographic of
young females, the “dating demographic,” young families, and
health-conscious individuals. “Satisfy Yo Craving,” “Create Yo
Masterpiece,” and “Sweet on Yo Wallet” are just some examples of how
Cuppa Yo took a fun approach with its marketing message.

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