Page 147 - The 5 Second Rule: Transform Your Life, Work, and Confidence with Everyday Courage
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the	 last	 one	 of 	 our	 kids	 leaves	 for	 the	 bus.	 These	 30	 minutes	 are	 critical	 to	 my
success.

    By	 setting	 up	 your	 day	 to	 make	 sure	 that	 you	 “focus	 on	 the	 right	 things,”	 as
Jeremy	does,	you	prime	yourself 	to	be	“much	more	productive”	and	successful	in
accomplishing	your	goals	for	the	day.

    The	concept	of 	“30	before	7:30	a.m.”	cannot	be	done	once	you	walk	into	the
office.	You	must	do	this	at	home	or	at	your	favorite	coffee	shop	or	on	the	train	or
sitting	 in	 your	 car	 in	 the	 parking	 lot.	 I’m	 not	 kidding.	 The	 moment	 you	 walk	 into
your	office	and	answer	that	first	email	or	take	that	first	call,	your	day	is	gone.

    Professor	 Sune	 Carlsson	 studied	 how	 CEOs	 get	 so	 much	 accomplished.	 What
was	 the	 secret	 of 	 these	 high-powered	 executives?	 They	 worked	 at	 home	 for	 90
minutes	because	“there	was	some	chance	of 	concentration.”	At	work,	they	reported
being	interrupted	every	20	minutes.	And	what	did	I	tell	you	about	interruption?	It’s
the	kiss	of 	death	to	productivity.

    Why	else	is	it	important	to	plan	and	do	the	most	important	stuff 	first	thing?
    Remember,	as	Dr.	Ariely	told	us,	the	first	2	to	3	hours	of 	the	day	are	the	best
hours	for	the	brain	to	focus	on	the	tasks	or	goals	that	advance	your	own	personal
or	professional	goals.	Filling	that	time	with	unimportant	stuff 	is	stupid.
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