Page 96 - The 5 Second Rule: Transform Your Life, Work, and Confidence with Everyday Courage

CHAPTER SEVEN

YOU’LL NEVER FEEL LIKE IT

I t’s a hot afternoon in Plano, Texas, and a woman named Christine is sitting in a
meeting at work. Her boss has called the meeting to discuss ideas to help close a
massive piece of consulting business. It’s down to two companies and the decision
will be made next week. Christine is listening and taking notes when suddenly she
thinks of an out-of-the-box idea:

What if we create a custom Snapchat geo-filter and tag it to the prospect’s office building…everyone at the building using
Snapchat will see it and that will create buzz about our company.

Her mind starts to race with all kinds of cool things that they could do. The
conversation among her colleagues is winding down and the VP of Business
Development says, “These are great suggestions, anyone else?”