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120 P a r t I I Producing Your YouTube Videos
A location shoot can be as simple as one guy with a camera. Of course, the camera
is a pro-grade DV or Betacam model, and the cameraman carries a set of portable
lights and a wireless lavalier microphone. He mics the subject, sets up and aims the
lights, mounts the camera on a tripod, and starts shooting.
Note
In some instances, a mobile camera operator might be accompanied by an
assistant to help set up the equipment.
The results of a location shoot, depending on the environment, can be as profes-
sional as that created in a studio. In most instances, however, a remote shoot has a
slightly different look and feel, somewhat akin to that of a remote TV news
report—more immediate, less polished.
Even though a location shoot uses less equipment and a smaller crew, it still can be
more involved than a typical semi-pro shoot. Expect the camera operator to be very
demanding, being critical about shadows, background noise, and slips of the
tongue; multiple takes are obligatory. Just because you’re shooting on location does-
n’t mean that standards are relaxed.
Tip
One of the chief advantages of a location shoot is that you don’t have to
take your company’s personnel out of the office for an entire day. The video
crew arrives, sets up their stuff, and then calls in the “talent” for the
shoot. This can be an important factor, especially when your “talent” con-
sists of busy upper management.
Preparing for a Professional Video Shoot
If you’re in charge of creating a professional video, you need to do a few things to
prepare your “talent” for the shoot. It isn’t as simple as showing up and smiling;
there’s a lot of upfront work necessary before the cameras start rolling.
Note
In industry parlance, the talent is the person who appears on camera.
Make Friends with Makeup
This is a big deal, especially for guys. One of the primary reasons that professionals
look so good onscreen is because they wear the right makeup. Makeup artists make
