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10
Shooting
Professional Videos
Most YouTube videos, even those produced by businesses,
come from standard consumer-grade equipment in the
comfort of someone’s living room, office, or conference
room. In the past, at least, few YouTubers, even busi-
nesses, went to the trouble and expense of enlisting pro-
fessional video makers to produce their videos; the
expense was too great and the return too small.
This is starting to change, however, especially with larger
businesses with big brands to promote. YouTube is
becoming a big business, and making a larger investment
to produce a more professional image sometimes pays off.
It’s a different model than what we’re used to on YouTube,
but it’s not as rare as it used to be.
Of course, you pay more for these higher-quality results. A
professionally produced video can cost $5,000 to $50,000
or even more, depending on the length and complexity of
the shoot, and the amount of editing necessary to create
the final cut. But if the video presents the image you want
to portray on YouTube, it might be the only way to go.
