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Tips for Producing
More Effective
YouTube Videos

So, you’ve decided to make YouTube part of your com-
pany’s marketing mix and you’ve even decided what type
of video to produce. How do you go about making a
must-see video, one that draws viewers and generates
sales for your business?
There’s no one-size-fits-all approach to producing effective
YouTube videos. But I can impart lots of tips that can
guide you in the right direction. Read on to learn how to
make better-looking, better-performing YouTube videos—
and drive customers to your accompanying website.