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4 Introduction

Tip

This is a tip that might prove useful for whatever it is you’re in the process
of doing.

Caution

This is a warning that something you might accidentally do might have
undesirable results—so take care!

There’s More Online

While you’re online checking out the videos on the YouTube site, you might want to
browse over to my personal website, located at www.molehillgroup.com. Here you’ll
find more information on this book and other books I’ve written—including an
errata page for this book, in the inevitable event that an error or two creeps into
this text. (Hey, nobody’s perfect!)
In addition, know that I love to hear from readers of my books. If you want to con-
tact me, feel free to email me at youtube4business@molehillgroup.com. I can’t
promise that I’ll answer every message, but I do promise that I’ll read each one!

Get Ready to YouTube

Now that you know how to use this book, it’s time to get to the heart of the matter.
To learn more about YouTube, and how to make it an essential part of your online
marketing mix, get ready and turn the page!