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How YouTube Can
Help You Market
Your Business

YouTube is a site where you can watch just about any
type of video imaginable. There are videos of cute kittens,
indie rock bands, stand-up comedy routines, stupid
human tricks, vintage television commercials, high school
musicals, film school projects, home movies, breaking
news clips, personal video blogs—you name it. Users
have uploaded literally millions of video clips, and any-
one can watch them in his or her web browser at no cost.
Most of the videos on YouTube are amateurish, produced
by nonprofessionals with simple webcams or consumer
camcorders—and that’s okay; it’s personal, but stuff that
people like to watch. But there is an increasing number of
more professional clips, many designed to service or pro-
mote a particular product or business.
That’s right: Businesses small and large have discovered
YouTube. In fact, YouTube is the hottest new medium for
online marketing; if your business has an online component,
you could, and should, be promoting it via YouTube videos.