Page 47 - Benjamin Franklin\'s The Way to Wealth: A 52 brilliant ideas interpretation - PDFDrive.com
P. 47

19 	EATING	 THE	 ELEPHANT

Don’t	 be	 daunted	 by	 big	 tasks—instead	 break	 them	 down	 to	 a
manageable	 size.	 As	 the	 man	 said,	 ‘’Tis	 true	 there	 is	 much	 to	 be	 done,
and	 perhaps	 you	 are	 weak	 handed,	 but	 stick	 to	 it	 steadily,	 and	 you	 will
see	 great	 effects…’

In	 South	 Africa	 there’s	 a	 saying	 which	 goes	 ‘How	 do	 you	 eat	 an	 elephant?’
to	 which	 the	 answer	 is	 ‘One	 spoonful	 at	 a	 time.’	 This	 simply	 means	 that
any	 apparently	 daunting	 task	 can	 be	 dealt	 with	 effectively	 by	 breaking	 it
down	 into	 much	 smaller	 components	 and	 tackling	 those	 one	 at	 a	 time.

   DEFINING	 IDEA…
   Time	 management	 is	 life	 management.
   ~	 ROBIN	 SHARMA,	 AUTHOR	 OF	 THE	 MONK	 WHO	 SOLD	 HIS	 FERRARI

Franklin,	 as	 far	 as	 I	 am	 aware,	 didn’t	 go	 in	 for	 elephant	 analogies.
However,	 he	 did	 drum	 home	 the	 elephant/spoon	 issue	 not	 once	 but
repeatedly	 and	 chose	 a	 number	 of	 other	 analogies	 to	 make	 his	 point:	 ‘…for
constant	 dripping	 wears	 away	 stones,	 and	 by	 diligence	 and	 patience	 the
mouse	 ate	 in	 two	 the	 cable;	 and	 little	 strokes	 fell	 great	 oaks.’

Of	 course,	 in	 day-to-day	 life	 you	 may	 not	 choose	 to	 see	 yourself	 as	 a
cable-chewing	 rodent,	 let	 alone	 a	 drip,	 but	 the	 essential	 idea	 is	 this:	 don’t
be	 daunted	 by	 the	 size	 of	 a	 task.	 Instead	 break	 it	 down,	 identify	 what	 you
can	 do,	 what	 you	 can’t	 do,	 what	 help	 you	 need	 and	 where	 your	 own
personal	 efforts	 will	 have	 the	 most	 effect	 in	 getting	 the	 job	 done.

A	 friend	 of	 mine	 works	 as	 a	 trouble-shooting	 consultant	 for	 global	 media
projects	 that	 are	 starting	 to	 look	 as	 though	 they	 are	 going	 decidedly	 fruit
shaped.	 Time	 and	 time	 again,	 she	 tells	 me,	 the	 real	 cause	 of	 the	 problem	 is
not	 individual	 incompetence	 but	 rather	 a	 form	 of	 group	 hysteria.	 The	 sheer
vastness	 of	 the	 job	 at	 hand	 leaves	 the	 people	 involved	 feeling	 impotent	 and
squandering	 precious	 time	 as	 the	 inevitable	 deadline	 approaches.

Her	 first	 step	 is	 to	 call	 everyone	 to	 heel	 and	 break	 the	 job	 down	 into:
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