Page 48 - Benjamin Franklin\'s The Way to Wealth: A 52 brilliant ideas interpretation - PDFDrive.com

• Objectives;

• Deadline;
• Target audience;
• Our stakeholders (and their needs/goals); • Their stakeholders (ditto).

Having laid out all these key areas, the next step is to drill down into each
one in turn, examining it in a lot more detail. Now the team can focus on
the effect that the category ‘objectives’, for example, has on something like
the content, design and function of websites. That, in turn, leads neatly on
to a discussion of the disciplines needed (which could be technical, creative,
strategy, planning and media in this example) in order to get the whole
project off the ground. As often as not, it is at this point that it becomes
clear exactly what outside help is needed and precisely which roles should
fall to which people or teams. With everyone much more assured of what
their individual responsibility is, the whole job starts to slowly rumble
forwards—and people stop running around in circles like clockwork mice
and get on with chewing that cable.

HERE’S AN IDEA FOR YOU…
If you’re given an elephant to eat it’s often because someone higher up
has looked at it and decided they’re not hungry. Don’t procrastinate;
break the job down. If you can come up with a reason why at least
part of it is really the responsibility of those further up you can
delegate upwards.