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Lisa Shepherd

Don’t forget about video blogging and video case studies as
well, and consider creating a YouTube channel where all your
videos can live.
YouTube
YouTube.com is the #1 video-sharing site and the #2 search
engine—surpassed only by parent company Google. Its ease
of use and near worldwide accessibility make it an ideal way
to share your videos with prospects globally.
To make good use of YouTube, create a channel for your
company and post all videos there. Include keyword rich
descriptions for each video to allow them to be easily found
and always include links back to your website.
METRICS

# of videos created
# of views
Amount of viewing time (did viewers watch the whole thing?)

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© 2012 Lisa Shepherd