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Lisa Shepherd

this up is easy thanks to the “Facebook For Business” resource
centre (https://www.facebook.com/business). This microsite
offers clear instructions for creating and managing pages as
well as additional information on Facebook ads, Sponsored
Stories, and applications.
The pages section is where you should dedicate your Facebook
marketing resources. Their five, simple steps to building a
page are worth following and be sure to pay attention to the
additional step of a conversation calendar that will help you
plan your content updates.
METRICS

Website traffic, SEO rankings, # of visitors or hits
# of leads/sales sourced directly from social media
# of social media followers/“Fans”
Mentions in social media
# of unique website visitors referred by social media

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© 2012 Lisa Shepherd