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Lisa Shepherd

5. Follow the company. The more people (including
employees) who click “follow company” on your company
page, the more connected your page becomes.

Set Up a Company Page

A company page provides B2B companies with a listing that
can be useful for staff recruiting and customer acquisition:

1. Overview: This main page features basic information
about your company (i.e.: location, industry, number of
employees), information about employees, content from
your connected Twitter/blog feeds, and a “follow company”
feature that lets other users subscribe to your page for
updates.

2. Careers: The careers page features job postings that can
be customized to target particular audiences depending
on your LinkedIn membership level.

3. Analytics (Private): This is a private tab, accessible only
to LinkedIn users who have administrator access to your
company page. This page includes the number of page
views, unique visitors, and clicks per month on each
link of your “Products & Services” tab. It also provides
the number of followers per month sorted by industry,
function, and company.

LinkedIn Groups

Groups are a great B2B marketing resource. They are designed
for people with similar interests to connect. There are groups
for almost every professional industry and discussions are
serious, focused, and active.

You can join up to fifty groups, but it’s best to limit yourself to
the number you can really focus on. Pick groups that represent
your target market or that are good professional resources

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© 2012 Lisa Shepherd