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Market Smart: How to Gain Customers and Increase Profits with B2B Marketing

Set a goal for the one major award you want to achieve. It may
not be feasible now, but use it as something to strive for—it can
be very motivating and can spur organizational development.
Awards reinforce other marketing efforts. They give sales
additional support when making their next call or walking a
prospect through your product/service offering.
METRICS

# of awards applied / # of awards won

193

© 2012 Lisa Shepherd