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Chapter 49—Other Tactics
There are literally dozens of other useful, interesting, and
emerging tactics in the B2B marketing arena. Every quarter
there are new ways to get the message out, get in front of
customers, and demonstrate expertise. It’s impossible to cover
everything in this book, but I’ve aimed to cover the tactics you
most need to know.
If there’s a tactic that you’ve had tremendous success (or
failure) with, and you think it absolutely must be covered,
let me know—lisa@marketsmartb2b.com. I promise to try to
include it in a future blog or article.
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© 2012 Lisa Shepherd
