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RKET SMMAARRKTET SMARTOMERS AND INCRHEOAWSETPORGOAFITNSCWUSITHOMB2ERBSMAANRDKIENTCINRGEASE PROFITS WITH B2B MARKETINGMARKET SMART: HOW TO GAIN CUSTOMERS AND INCREASE PROFITS WITH B2B MARKETING

Mource forTahcehioenvein-gstoBp2Bremsoaurrkcetifnogr asuchccievssing B2B marketing success
2B markHeatvinegy?oOurbpeeernhabpusrnyeodu’bvye Bn2eBvemr atrrikeedtint?g?MOarkpeetrShmapasrty:ou’ve never tried it? Market Smart:
IncreaseHoPwroftoitsGwaitnhCBu2sBtomMearskeatnindgInecqrueiapseyPoruofiotsr wsuitchceBss2BasMaarketing equips you for success as a
and thecofumnpdlaemteernetsaolsurocfemtoaruknedteinrgstand the ftuanctdicasmthenatawlsilol fhemlparketing and the tactics that will help
from yoyuour macahrikeevteinpgoawcetrivfuitlierse.sults from your marketing activities.

ws you Thhoiws ctom: prehensive guide shows you how to:
eting strate•gy wiDthevaeplorpacaticBa2lB3-mstaerpkeptrioncgesstrategy with a practical 3-step process
stomers rea•lly wIadnetnatinfyd what Bw2ilBl mcuaskteomyoeursr rceoamllpyawnaynsttand owuhtat will make your company stand out

SMB marketing•tacticCshfooorseyotuhreorrighatnBiz2aBtiomnarketing tactics for your organization
on plan • Create a realistic action plan

• Set goals

your B2B m•arkeBtiundggaecttiavnitdiems anage your B2B marketing activities HOW T
y • Implement effectively CUSTO

out more at www.marketsmartb2Fbin.dcoomut more at www.marketsmartb2b.com

Lisa Shepherd is the Founder and PLriessaidSehnetpohferTdheisMtheezzFaonuinneder and President of The MezzanineLISA SHEPHERD
Group, a business to business strategGyroaunpd, ma abrukseintiensgs ctombpuasinnyess strategy and marketing company
based in Toronto, Canada. She’s wboarksed iwnitThoroovnetro,2C0a0naBd2aB. She’s worked with over 200 B2B

INCREcompanies in more than 30 differecnotminpdaunsitersieisnomveorethtehapnas3t0 different industries over the past

decade. Through it all, she’s seen whdaetcwadoerk. sTharnodugdhoeitsna’ltl,wsohrek’s seen what works and doesn’t work
in marketing for B2B organizationins mfraormkevtienrgy fsomr aBll2B(proer-ganizations from very small (pre-
revenue) to very large (global Forturenvee5n0u0e)s)t.oSvhersypleaarkgse a(ngdlobal Fortune 500s). She speaks and

B2Bblogs extensively on B2B growth thbrloouggsheexftfeencstivelymoanrkBe2tiBnggrowth through effective marketing
strategy and execution. strategy and execution.

LISA SHE