Page 23 - 30 Days To Internet Marketing Success
P. 23
30 Days To Internet Marketing Success
by Joe Kumar
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Day 22-23
The beta software is ready for testing. After ironing out the
bugs, I emailed it to my friends again, asking them to
review it.
Based on their feedback, I will adjust the features
accordingly. This took another 2 days of development. I will
also start to draft the outline of the sales copy as I put the
finishing touches to the software.
The draft outline of the sales copy goes something like this:
1. Title – Unlock the Full Potential of Clickbank ! (The
title should capture the interests of the reader and draws
him/her to continue reading – it should provide the main
benefits of the product)
2. Introduction - Summarizes the key points/benefits the
product – (most people are in a hurry – they will scan
through your sales copy and unless they see something
which catches their attention, they will go away. This section
will build on the main benefit stated on the Title and draws
them to continue reading)
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