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30 Days To Internet Marketing Success
                                                                                     by Joe Kumar

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3. At this point, a testimonial may be appropriate – an
endorsement to the claims that you’ve just made.
4. State the problem – what the reader will be missing if
they’re not using my product, and state how the product will
help them overcome it. Tell the reader how your product will
help them, how it will increase their sales/solve their
problems, etc.
5. More testimonials
6. Summarize the key benefits/points again.
7. Provide a 100% satisfaction guarantee.
8. The call to action – the order link. Make it easy for
your readers to order.
9. Your personal signature and contact details
10. A bonus (if any) and or a P.S. (optional)

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