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BACKGROUND OF THE SCHOOL OF HARD KNOCKS
The School of Hard Knocks (SoHK) is an initiative by the Centre for University-Industry
Collaboration (CUIC), Universiti Utara Malaysia (UUM), Sintok, Kedah Darul Aman, Malaysia.
SoHK aims to create a novel avenue for collaboration between UUM and the industry for
upskilling and reshaping the paradigms of UUM students for the new world. It provides a
platform for UUM students to actively engage with the industry as early as Semester 4, giving
them the opportunity to secure their practicum placement.
SoHK’s principal efforts include training UUM students with industry-specific skills by industry
experts, reinforcing UUM students’ existing knowledge gained from accredited academic
programmes in UUM, assisting the industry in strengthening their talent pipeline on the UUM
campus, and producing resilient future workforce ready for fronting the next normal.
Ultimately, SoHK will support the graduate employability agenda by UUM and the Ministry of
Higher Education Malaysia.
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