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DAFTAR ISI

hal
HALAMAN JUDUL ................................................................................... i

LEMBAR PERSETUJUAN ....................................................................... ii

LEMBAR PENGESAHAN ........................................................................ iii
KATA PENGANTAR ................................................................................ iv

DAFTAR ISI ............................................................................................ vi
DAFTAR TABEL ...................................................................................... vii

DAFTAR GAMBAR .................................................................................. viii
1.1 JUDUL ......................................................................................... 1

1.2 DESKRIPSI PROYEK PERUBAHAN .......................................... 1

1.3 LATAR BELAKANG .................................................................... 2
1.4 TUJUAN DAN MANFAAT ........................................................... 13

1.5 OUTPUT (KELUARAN) DAN OUTCOMES (HASIL) ................... 15
1.5.1 Output (Keluaran) ............................................................ 15

1.5.2 Outcomes (Hasil) ............................................................. 15
1.6 TAHAPAN PERUBAHAN RENCANA STRATEGIS .................... 15

1.7 RENCANA STRATEGI MARKETING .......................................... 20

1.7.1 Strategi Marketing Pada Proses
Penyusunan Proyek Perubahan ................................... 20

1.7.2 Strategi Marketing Pada Hasil Proyek Perubahan ....... 26

1.7.3 Potensi Resiko dan Rencana Mitigasi .......................... 27
1.8 FAKTOR KUNCI KEBERHASILAN ............................................. 29

1.9 TATA KELOLA PROYEK PERUBAHAN .................................... 29
1.10 STRATEGI PENGEMBANGAN KOMPETENSI ........................... 31

1.11 PENUTUP .................................................................................... 33
DAFTAR PUSTAKA ................................................................................. 35

DAFTAR LAMPIRAN ............................................................................... 36