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spending in the United States for 2018. Television advertising involves three main
tasks: creating a television advertisement that meets broadcast standards, placing the

advertisement on television to reach the desired customer and then measuring the

outcomes of these ads, including the return on investment.
To accomplish the first step means different things to different parts of the

world depending on the regulations in place. In the UK for example, clearance must
be given by the body Clearcast. Another example is Venezuela where clearance is

governed by a body called CNAC. The clearance provides a guarantee to the

broadcasters that the content of the advertisement meets legal guidelines. Because of
this, special extended clearance sometimes applies to food and medical products as

well as gambling advertisements.
The second is the process of TV advertising delivery and usually incorporates

the involvement of a post-production house, a media agency, advertising distribution
specialists and the end-goal, the broadcasters. At New York's TV Week in November

2018, the TV advertising model was described by Turner Broadcasting System as

broken.

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