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Target audience also needs to be a consideration in choosing marketing media.
According to Samsung Electronics' Corporate Marketing and Online Business

Director Jo Semidang, digital channels, especially social media, are suitable for

attracting young people's markets. Meanwhile, for older people, traditional media
such as television commercials are still more effective.

Customer experience or customer experience is one of the moves that the

marketing team must pay attention to in the marketing world as a whole. McDougall

emphasizes that marketing teams or even entire employees, need to get closer to
customers. "Try to understand the needs and demands of customers. Ask for their

opinions through surveys or social media," said McDougall. After hearing the needs
or problems of the customer, Colin continued, employees need to try to solve the

problem or find a way to meet the customer's demands. That way, consumers will
have a pleasant experience with the company.

Another important thing to note in digital marketing is content, especially
when using native advertising media. Because, according to Jo, the current society

tends to only read interesting things and is considered important to them.

Beyond that, do not expect to get the reader's attention. "I see the world of

digital marketing as a river. Something in it is very easy to get lost. If marketers do
not include really good content, then the ad will sink just like that," said Jo. In

addition, generally now people prefer to read articles that raise certain issues, rather
than articles containing product reviews only. Therefore, knowing and

understanding the target audience is very important for marketers to pay attention

to.
(Kompas.com .1.Febuary.2017)

It’s easy to get caught up in the latest trends in web design. Web technology

is constantly improving, and today developers have a formidable range of features at
their disposal. This makes for a forward-thinking, innovative space as it should but

also one at risk of being unrooted. Every art has its ancient masters. In the case of
websites, it’s newspapers.

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