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CHAPTER 3
TITLE : REBRANDING
MARKETING & ADVERTISING
STRATEGIES FOR MARINI
NATURALEMAGIC

Noor Sumaira’ Binti Balki
Politekinik Ibrahim Sultan, Johor.

Lemansumaira548@gmail.com

Nurulkusuma Binti Adnan

Politeknik Ibrahim Sultan, Johor.
kusumaPdP0607@gmail.com

This research was conducted for the analysis of data on MariniNaturalemagic company
advertising on the application and improvement of the company's advertising. the research

was conducted using the google form platform. Gets the research results with descriptive of
analysis is70-73% of respondents agree . The responden nowadays already know how to
evaluate an advertising. the purpose of this research is to find out the respondents' knowledge

of advertising. among Politeknik Ibrahim Sultan ,Johor students. A total of 100 respondents
involved in this study which included students from the electrical department, tourism department,
mechanical department and graphic design department.

The main purpose of the reseacrh is to identify a suitable website design to promote the company. To
determine the advertising strategies of a company in promoting a product, services and public service
announcement (PSA). To implement trend design in promoting products, services, and public service
announcements. To identify consumer tastes in television advertising design.

Generally, from this research that has been conducted it is found that all students shows a high
propensity for advertising. Findings The study shows that knowledge about advertising nowadays is
widespread. The findings of the study show that the trend gets the highest score where respondents are more
interested in following the latest trends.

The findings of the study discussed on advertising are very important for the community especially for
Diploma in Graphic Design students. In conclusion, I think that social media advertising is effective in terms
of publicity and cost.These evidences could prove that social media advertising has high potential to take
overmass media advertising in the future. Social media advertising not just lower down the cost ofspending
and also raise awareness of the social media users. Besides, social mediaadvertising can reach larger amount
of viewers because there are millions and billions of people is using social media in this modern century.
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With all these, social media advertising shows it’s effectiveness and could be the first choice of the