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advertising plan for one product might be very different than that for another product.
Advertising is typically done with signs, brochures, commercials, direct mailings or

e-mail messages, personal contact, etc.

Promotion keeps the product in the minds of the customer and helps stimulate

demand for the product. Promotion involves ongoing advertising and publicity
(mention in the press). The ongoing activities of advertising, sales and public relations

are often considered aspects of promotions.

3. 3 DATA COLLECTION METHOD

This study interviewed 100 respondents of Polytechnic Ibrahim Sultan students,

Johor. Data collection through survey method was done from 30 September to 6
October 2020 among students at Polytechnic Ibrahim Sultan, Johor. In terms of

gender, 69.8 percent are female students, and 30.2 percent are male students. In terms

of department, a total of 57.8 percent of respondents are from the Department of
Communication and Visual Design. While 18.1 percent of the respondents are from

the Department of Tourism and Hospitality, while from the Department of
Machanical and Department of Electronic is fair precent of student it is 12.1 percent.

Apart from that, if you look at the use of electronic media that is often used by

students at Polytechnic Ibrahim Sultan, 77.4 percent of respondents use smartphones
as electronic media and only 20.9 percent use laptops as electronic media. For the

advertising media division, the majority of the respondents, which is 88.7 percent, are
online advertising media and printed advertising media is only 11.3 percent. The

findings of this questionnaire are divided into four sections, Section A namely on the

background of the respondents, Section B students perceptions of advertising media,
Section C students perceptions of advertising media on website and Section D

students perceptions of advertising media on TV commercial.

3. 4 RESEARCH INSTRUMENT
The findings of this questionnaire are divided into four sections, Section A namely

on the background of the respondents, Section B students perceptions of advertising

media, Section C students perceptions of advertising media on website and Section D
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students perceptions of advertising media on TV commercial.