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Executive Summary

This executive summary is intended to outline our thinking behind the attached proposal
and how we plan to address your goals, priorities and interests as shared in your request.

Our Understanding
• This program is to recognize and celebrate Canadian based personal and business
banking professionals on their success from the previous year.
• The primary focus for the DMC partner at this time are arrival & departures, over the top on-property creative
designs for a Welcome Reception, Breakfast and Gala, excursions for all 450 attendees, local gifting experience, and
a WOW off-property venue experience for the closing party.

Overview of our Recommendation

In the subsequent pages you will find the following:
• Arrivals & Departures – We included per person pricing for shuttles service between the JW Marriott Nashville and
BNA. Our pricing is inclusive of fees, vehicles, gratuity, and greet staff.
• Executive Dinners – The Nashville Food Scene is one of the best in the country! We have provided unique dining
experiences that go beyond a steakhouse.
• Business Opening Session – Kick of your program with some local flair! Pump up the energy with line dancers, our
spectacular Dolly Parton impersonator, or the Tennessee Titans Drumline!
• Daytime Tours- Nashville is more than Broadway so let’s get your guests out and explore everything Nashville and
Tennessee have to offer! We have many great excursions and we proposed 16 options to chosen from!
• Off-Property Venues- We also provided other iconic venues you can host your evening events including a
Broadway Honky Tonk, Country Music Hall of Fame, and a Farm Experience! In efforts to keep all aspects consistent
with your 2025 BMO Incentive trip program we have broken out our off property options into 3 categories, venue
rental fees, per person transportation and staffing and per person F&B pricing.
• Gifting- Our Gifting options are interchangeable, they can either be premade or added as an on-site activation
during registration or reception.
• Wall of Fame- We have included a number of Wall of Fame options to consider. You will see our "Hello!" Splat is
included on the options that are fully brandable and made to order.

LET US MAKE YOUR GUESTS THE STAR OF THE SHOW!
Armed with the knowledge that you would like to uniquely showcase Nashville to your attendees and playing off
the Conference of the Stars theme, we have created an immersive Nashville experience that will allow guests to
be the "Star of the Show" in Music City. You will see that we have collaborated with the Chef’s at our partner hotel, the
JW Marriott Nashville, to provide recommendations for unique food & beverage opportunities that intertwine with the
themes and help immerse your guests in the story.

• An exclusive VIP Star experience will be weaved through the conference design and will begin upon arrival at
the airport where they will receive their VIP pass as well as a VIP Amenity of locally sourced lip balm and hand
lotion. The VIP pass gives your guests all access to the week's events: Band Green Room, VIP Concessions
Tent, Backstage, and final night Concert at Marathon Music Works.

• Welcome Reception - As your attendees arrive at the welcome reception we invite them to step into the green
room where they become the star and explore the behind the scenes elements that you may find in some of
the most famous venues in Nashville including the Grand Ole Opry and the Ryman Auditorium. We designed
this space with every attendee in mind, with various types of seating and activations for networking or kicking
back, relaxing, and taking in the acoustic sounds of Nashville after a long travel day,

• Elevated Breakfast – The next morning, guests will enter the VIP Concessions tent where they enjoy an
elevated breakfast prior to the rest of your festivities. This space showcases food and beverage items and turns
it into a culinary experience ranging from concert concessions to a craft mocktail station. As for the design we
wanted to bring the outdoors inside the Symphony Ballroom and have guests feel like they were in the VIP tent
of concert. Earthy colors such as blues and greens are paired with wooden natural textures to create a zen
environment for the attendees to relax and recharge before the day ahead.

Hello! Nashville Destination Management | 2601004HC | Page | 2