Page 37 - Legacy International Executive Summary

legacy international case studies
RESORT CONDOMINIUM COMMUNITY
SCOPE
Luxury Condominium Master Plan
SIZE
411 Residences 220 acres
PROJECT DESCRIPTION
This portfolio boasts 411 residences including 132 condominiums and 93 Coach Homes, all within 220 acres. Due to a limited product o ering and minimal sales performance the developer partnered with Margaritaville in the summer of 2017 to enhance their condominium o ering and increase sales. Legacy introduced laser focus on lifestyle Sales and Marketing versus the developer’s traditional home building business model. Initial involvement included rede ning the advertising and marketing campaign, repositioning and training the sales sta and forging realtor relationships. Legacy’s strategic partnership with the Margaritaville brand provided additional marketing depth, owner value and maximized product message.
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RESORT
• LUXURY RESIDENTIAL •
ACTIVE ADULT •
METROPOLITAN