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Loud Cities Magazine / #1 Jan 2021   35



      SEM:  On your FB page you                                                  been applied to their per-
      note “BREAK THE RULES-                                When we              sonal life situation. Just
      BREAK THE SYSTEM”–tell me                   say BREAK THE                  because someone tells you
      your point of view on the                                                  that you can’t do some-
      music industry. Do bands                   SYSTEM we are                   thing shouldn’t stop you.
      like New Neon need major                       talking about               We are in this whole life
      labels? Is DIY the present                                                 thing together and we want
      and the future of the music  many things but at                            every single person to be

      commerce?                               the top of the list                happy  and successful.
                                                                                 Don’t ever accept someone
      NN: Wow! That is a very big             is breaking down                   else’s rules no matter
      question lol! Let’s try to           the rampant out of                    how much pressure you
      answer it in the best way….                                                are  under.  We  love  every-
      When we say  BREAK THE                control  ‘commer-                    one and we believe in the
      RULES  we are talking about                cialization’ that               future. When we say BREAK
      any and all ‘rules’ that are                                               THE SYSTEM we are talking
      artificially imposed by other            dominates every                   about many things but at
      people or institutions on                facet of life now.                the top of the list is break-
      you that don’t share your                                                  ing down the rampant out
      vision for success or life.                                                of control ‘commercializa-
      Also, it’s not just about us…                                              tion’ that dominates every
      it strongly applies to any                                                 facet  of  life  now.  We  are
      artificially imposed limita-                                               doing this (with your help)
      tions that anyone feels have                                               by adding all of our phys-
                                                                                 ical, financial and cre-
                                                                                 ative energy to helping
                                                                                 create a strong alternative
                                                                                 culture within the enter-
                                                                                 tainment world. As we see
                                                                                 it… ‘Alternative’ culture,
                                                                                 music, art, fashion, etc.
                                                                                 Has slowly been swamped
                                                                                 by big business, money and
                                                                                 modern definitions of what
                                                                                 is commercially viable. A
                                                                                 strong, diverse Alternative
                                                                                 culture where more people
                                                                                 seek out and support new
                                                                                 forms of entertainment that
                                                                                 aren’t watered down for
                                                                                 mass  consumption  is  our
                                                                                 goal. It’s big, it’s ambitious
                                                                                 and there are a lot hard
                                                                                 working people, bands,
                                                                                 djs, promoters, writers &
                                                                                 venues  plus  many  others
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