Page 38 - August-2020-Issue

ARTICLE

the form of publish documents
& research work of some other
scholars, primary information
from persons in small business,
Startups, funding agencies, Angel
Investors also helped to draw cer-
tain observations which can help
in bringing necessary interven-
tions. Ir reveals that in terms of
investment/readiness of investors
majority fall under either beta to
prototype or early revenue stage,
followed by for growing revenue
stage and expansion to new mar-
ket stage. These statistics also in-
dicate the need of startups & kind
a Cooperative Bank for Women, seekers. of support required to shape the
as shared by Founder, Ms. Alka • Lack of access to adequate cred- vision of Indian Economy.
Srivastava. it at reasonable interest rates to Factors like, improper use of
small businesses in India Startup, spending too much on
Startup Trends & • To identify the areas and av- customer acquisition even before
Interventions enues that can promote women product/market fit, over com-
Issues that drew attention, entrepreneurship to improve pensating, building a product
include: per capita income. without problem/solution fit, hir-
ing too many people including
• Startups are mostly failing in specialists too early, not adopt-
first 3 years of their inception. Besides secondary information in ing business model according
• Startups are confined to metro to market dynamic and raising
cities like Delhi NCR, Bangalore, For emerging Startups, too little money to get through
Mumbai, Hyderabad, Pune, the value of death raise a seri-
Chennai accounting for more the words of wisdom were ous concern. These were the fac-
than 90% of the Startups in tors affected Startup right from
India. to innovate, to succeed customer to product, to team, to
business model, to financial link-
• Majority of Startups are B2C and to have a good team age and consequences were that
ventures focus largely on in- majority of the Startups failed
formation technology enable but as leader of Startups pre-maturely, could not scale up,
products and services like even reach to breakeven level or
e-commerce, Aggregators, it is their job to educate to could not reach to new market
Analytics, Internet of Things for their long term sustainability.
(IOT), Health-Tech, Online allow more inclusiveness Issues came up are quite relevant
Payments, Fin-Tech etc. and alarming as well and should
towards they do. The
• How far Startup ecos-system draw attention of Think Tank
can offer opportunities to in- challenge before PSEs is India is third largest Startup
novators, investors, entrepre- eco-system in the world with an
neurs, foreign investors and how do they assimilate average of Three Tech Startups
even stakeholders to transform born every hour. This diverse
the face of youths and women the Startups, ideas and eco-system responded dynami-
of India to become owner of cally to the vicissitudes faced by
their ventures and job pro- innovations? the Indian markets and in condi-
vider instead of becoming job tions like Covid-19 e-commerce

38 KaleidOscope May, 2020