Page 39 - August-2020-Issue
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ARTICLE



              Startups have been working                                      technology that need to be tapped
              round the  clock to cater the    India is third largest         judiciously  by  the  Founder  to
              surge in demand.  Additionally                                  make their Startup a successful
              Startups have supported the      Startup eco-system in the      venture.
              community through  Corporate                                    These challenging  areas need
              Social Responsibility (CSR).  For   world with an average       continuous  intervention  &  re-
              example- Paytm has launched  a   of Three Tech Startups         search to keep exploring possible
              campaign  “India  Fight  Corona”,                               solutions by drawing attention of
              which is  supported by brands    born every hour. This          Stakeholders from time to time.
              like  Lifebuoy,  Unilever  and
              YouWeCan.                        diverse eco-system
              HexGn  Startup  Ready  Program   responded dynamically          References
              of the Govt. is  a welcome  ap-                                 1  Indivjal  Dhasmana,  Business
              proach. Given the size of popula-  to the vicissitudes faced     Standard, December 4, 2019,
              tion and our target to be leading                                'We  look  forward  to  mak-
              Startups Nation globally, more of   by the Indian markets        ing India a $10-trillion econ-
              such Models and their replication                                omy,  says  PM  Modi'  https://
              might as early as possible not only   and conditions like        www.business-standard.com/
              to turnaround Startups, rather to   Covid-19. In the emerging    article/economy-policy/we-
              infuse  confidence  in  upcoming                                 look-forward-to-making-in-
              startups, to check on early failure   scenario with increase     dia-a-10-trillion-economy-says-
              cases and creating entrepreneur-                                 pm-modi-119022300803_1.html
              ial ecosystems across the board.  panic and closure of          2  Annual Report, DPIIT 2019-
              The key Stakeholders for suc-    physical establishment,         20,  https://dipp.gov.in/  sites/
              cess  of  either  Startups  or  SMEs                             default/files/annualReport_
              are  the  Founders  or  Owners   e-commerce Startups             English2019-20.pdf
              besides  Govt.,  Funding  agen-                                 3  Seed Funding Support, Startup
              cies  and  People engaged. The   have been working               India,  https://www.startupin-
              focus  should,  therefore, be on   round the clock to cater
              making them responsible and                                      dia.gov.in/content/sih/en/com-
                                                                               pendium_of_good_practices/
              disciplined  like the governance   the surge in demand.
              norms  for Board  of Directors  in                               seedfundingsupport.html
              Industries.  Experiences  shared   Additionally Startups        4  Stand-Up  India  for  Financing
              by some of the Founders or Co-                                   SC/ST and/or Women Entrepr-
              founders are worth mentioning.   have supported the              eneurs   ttps://www.startupin-
              Aaron O’Hearn, Co-founder and    community through               dia.gov.in/ content/ sih/ en/
              CEO  of  Startup  Institute  con-                                government-schemes/stand-
              veys,  “Get  Comfortable  With   Corporate  Social               up-india.html
              The  Unknown”.  Startup  will  al-
              ways feel forced to make a deci-  Responsibility (CSR).         5  Shephali  Bhatt  ET  Bureau
              sion without fully understand-                                   January  19,  2020,  India  is  be-
              ing what is  coming and  hence   For example- Paytm  has         coming a popular destination
              will have to learn to deal with   launched  a campaign           for foreigners to chase their
              uncertainty.                                                     startup dreams
              Startup Founder is the heart & soul   'India  Fight Corona'.    6  COVID Resource Section, Info-
              of the company, may be, they will                                rmation  &  Resources  For  The
              have to present themselves more                                  Startup   Ecosystem   Startup
              responsibly to turn the passion of  set of skills, s/he could be excel-  India, Resources for COVID-19,
              people engaged into a business  lence at doing something, may be   https://www.startupindia.gov.
              and to accomplish that to become  business development, product   in/content/sih/en/covid-19_re-
              a leader.  Every individual has a  development, marketing, sales or   source_section.html



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