Page 47 - August-2020-Issue

SAIL Becomes the Largest Domestic

Crude Steel Producer in FY’20

Achieves Best Ever Annual Sales in FY’20 with a Growth of 2.8%

teel Authority of India strategies to expand its market
Limited has become the portfolio also yielded the high-
Sleader of crude steel pro- est ever exports of 1.18 Million
duction in India in FY 2019-20. Tonnes during FY 2019-20 which
SAIL produced 16.15 Million is an astounding 54% growth
Tonnes of crude steel during the over CPLY.
financial year 2019-20 and it was Commenting on this, Mr.
the highest among all other steel Chaudhary said 'The Company
producers in the country. has been building this sales mo-
Mr. Anil Kumar Chaudhary, mentum through its continued
Chairman, SAIL has commented, Anil Kumar Chaudhary thrust on the marketing initia-
“SAIL has been continuously fo- Chairman, SAIL tives and activities. SAIL focused
cussing on ramping up its steel on developing and introducing
production from the new units, In the near future, as the Nation a wider range of value added
which came up under moderniza- comes out victorious in the fight and market-oriented products.
tion along with optimally utiliz- against Corona virus, the market During FY’20, SAIL launched its
ing the older units. The concerted will definitely show green shoots branded 'SAIL SeQR' TMT bars, a
efforts to increase volumes have of steel consumption and SAIL product which is a notch higher in
resulted in the Company becom- is fully geared up to cater to the its class in terms of various qual-
ing the largest domestic steel pro- steel demands of the Nation”. ity and safety aspects. We also
ducer in FY'20. The Company’s During the FY 2019-20, SAIL also have been gradually increasing
well-coordinated production achieved the best ever annual our share of exports and went for
strategies leveraging augmented sales of 14.5 Million Tonnes (MT) deeper penetration of the market
production capacities, which with a growth of 2.8% over the with our world class products in-
were installed under the modern- corresponding period last year cluding railway products.'
ization have started to fructify. (FY 2018-19). The Company’s SAIL has continued the streak of
sales growth consistently, espe-
cially from the third quarter on-
SAIL SeQR. wards where the Company reg-
istered a growth of 26% in sales
in the Q3 FY’20. The Company
posted increase in sales during
November, December, January’20
by 36%, 47% and 35% respec-
tively over CPLY. In the first year
of launch itself, around 2 lakh
tonnes of branded SAIL SeQR
TMT has already been sold and
it has evoked excellent response
from the market.

Kaleidoscope May, 2020 47