Page 3 - FlipGDP

Abstract

Advertising is an effective and efficient method or means of mass
communication in the current era of modernization and globalization. In other words,
it is one of the ways and means of disseminating information and information to the
general public about something through various media channels as well as mass
media such as television, radio, newspapers and others. Basically, advertising is used
as a form of marketing and business strategy by a company, manufacturer or any
institution that requires coverage about a product or service they are known to the
public. In addition, advertising is not only a medium or marketing tool that helps
promote and sell a product but also build customer and consumer confidence in a
company or institution through the mass media. Apart from that, it is also used by the
government and other parties for certain purposes. Usually, advertising done by the
government aims to convey information, information, calls, advice and so on. In
everyday life, human beings can not escape the influence of advertising, especially in
the mass media. This is because advertising is one of the methods to encourage,
persuade, stimulate or influence a person's behavior. In addition, advertising can also
influence a person's memory of a product or service.

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