Page 4 - FlipGDP

CHAPTER 1

Introduction

1.2 Research Background

 Nowadays we can see advertising almost everywhere around us. Advertising appears in
televisions and radios, in internet, also in magazines and newspaper. Advertising has
become more exciting and interesting everyday. It has been shown by how many the
product information can be share to a million of people at the same time at televisions,
radio, newspaper, magazines, and especially by using the internet. We can see how
advertisement effected and already become part of our daily life.

1.3 Problem statement

 Nowadays, websites are very important to make it easier for users to refer to product
information. The disadvantage of this company that it doesn't have a website as well as
improving the existing website to promote the product . Advertising is very important to
promote the products, services and public service announcement produced by a company.
However, the lack of advertising can decrease the company profit. Trends are also very
important in designing advertisements to promote a product, service and Public Service
Announcement. If a design does not follow the current trends, the company will not be able
to attract buyers and will not make a profit . A television commercial is very important for
the company to deliver and advertise a product, service and public service announcement to
make a profit in the company so that the company can reach targeted audiences. Although
the age of television broadcasting in Malaysia is over 40 years, viewers are still served with
quality advertisements. However, there are also shortcomings in television advertising such
as uninteresting storylines.

1.4 Objective

 To identify a suitable website design to promote the company, determine the advertising
strategies of a company in promoting a product, services and public service announcement
(PSA), implement trend design in promoting products, services, and public service
announcements, and identify consumer tastes in television advertising design.

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