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hard news
Paint for DIYers and professionals
MITRE 10 NZ and Dulux NZ have clearly both been working hard on their paint offerings in recent months.
Just launched, the Mitre 10 Paint Colour Picker (www. mitre10.co.nz/paint-colour-picker) enables customers to choose from literally thousands of colour variations and visualise it
in their homes, thanks to large colour swatches and adaptive images showing their chosen colour in different rooms and lighting conditions.
The simple step-by-step process allows customers to select colour, sheen, and quantity, including test pots, from the Resene, Valspar and Accent ranges, then book a Click & Collect time that suits them.
From inspiration to contactless collection, the Paint Colour Picker has been designed with customer experience front of mind, says Chief Marketing Officer Jules Lloyd-Jones.
“We started work on this after seeing demand for paint skyrocket last year. A fresh coat of paint can make a huge difference to how a room feels and choosing colour is tricky at the best of times.
“Our Paint Colour picker takes much of the guesswork out. We’re pleased we can help our customers get what they need to bring their decorating ideas to life, wherever they are, whenever they need it.”
Meanwhile, the Dulux Construction Solutions platform (www.duluxconstructionsolutions.co.nz) is a new resource
for specifiers and decision makers in the construction market and brings together easy access to inspiration, advice, and key information to help them through their projects.
The platform offers access to technical, colour and specifications across decorative paints, protective coatings, powder coatings, woodcare, textured finishes and plaster systems, construction chemicals, concrete repair and finishes, construction adhesives and garage doors, as well as case studies, segment brochures, expert advice, and support, including live chat.
“At Dulux, we are leveraging our expertise to support architects, interior designers, builders and engineers to design and build with confidence,” says Shontelle Crosswell, Trade
Sales & Marketing Manager at Dulux New Zealand. The Dulux Construction Solutions website also has a
dedicated section titled “Our Brands” showing many of the Dulux Group brands in one place and offering the ability to access a range of information from colour, and specification information to product data sheets to ordering samples across multiple brands.
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Phone: 09 570 7447 I info@spaxpacific.co.nz
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OCTOBER 2021 | NZHJ 9