Page 162 - Magazine 2022-intractive flip
P. 162

now. I feel that  it’s difficult  to define the term,
                                                               especially since there is a lot of greenwashing done
                                                               by corporations and businesses that are some of
                                                               the biggest polluters and even the government.
                                                               My opinion  is that  there is a lot  of  untapped
                                                               potential in the market in  terms  of small
                                                               businesses. I would love to see more people
                                                               starting up-cycling businesses.
                                                               I would also like to see people showing the same
                                                               enthusiasm for their friend’s business as much as
                                                               for Amazon or Myntra. I have had some customers
                                                               message me with screenshots of certain products,
                                                               comparing the prices with  Amazon. People
                                                               also have lots of questions  regarding  up-cycled
                                                               products being priced in a certain way. We have
                                                               been trying to explain through reels and stories
                                                               the efforts we take to reduce the carbon footprint
                                                               of the product you buy. It’s also a difficult job to
                When I  am  not rushing to a  place,  I  actually  observe
                beautiful things around like feathers and weeds.   source good quality used fabrics and work with
                                                               cut pieces to make something meaningful out of
                periods and menstrual health as I am also serving   them. Up- cycling is no less than an art. I would
                as a Menstrual Health and Management (MHM)     like only to say one thing, Think Big Shop Small.
                Goodwill Ambassador for the year 2022-23.

                Q.  What  products  are available  in your
                Dodopeedika collection  right now and what
                more can we look forward to?

                Ans. Right now we have products in five categories.
                Low Waste Travel, Oral Care, Personal Care, Green
                Periods and Upcycled Products  ranging from
                bamboo  toothbrushes to  Up-cycled pouches to
                menstrual  cups to Kumkumadi  oil now.  We are
         ST.TERESA’S COLLEGE (AUTONOMOUS), ERNAKULAM
                planning  to launch more up-cycled products
                in  Peedika.  We  have been  collecting  unwanted
                or  stained clothes from  some of  our  Instagram
                friends and we are working on some new designs.
                We are also testing some handmade soaps from
                a new collaborator. Some yummy-smelling
                soaps will be launched soon. I try to collaborate
                with more and  more women  entrepreneurs  for
                Peedika; I am trying to create a network of women-
                run businesses.
                Q.  What is your opinion  about the current
                recycled/eco-friendly product market?
                                                               I believe in wardrobe sharing. That helps me reduce my
        162     Ans. I have a problem with the term eco-friendly   carbon footprint a lot and also helps my pocket. Wearing
                                                               my friend’s clothes.
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