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José Paulo – Ideal Decision José Paulo – Ideal Decision

And I tell you more, if you have a healthy company today, I mention pleasure and satisfaction in the long term, I mean the
do not settle, update yourself and create something that surpasses good fruits I am reaping and will reap for what I have planted.
your own company, or your competition will do that for you. To Only a few are willing to go further. Most people rely on three
do so, you must be alert to everything around you. And, if you words: excuses, justifications, and victimization. If you really wish
still have not started your business, someone may be doing it in to be successful, these expressions cannot be a part of your day-to-
your place. -day, not only in your education, but in all areas of your life.

I decided not to stop and faced a master’s degree in Business Aside from academic education, intensively attending lectures,
Administration at a university in Florida – EUA in 2012. In 2013 seminars and congresses are a part of my routine, I see this as an
I went for the Doctorate in the same institution and in 2016 I fi- investment in my business and in my life.
nished my Post Doctorate in International Relations.
My relentless search for knowledge happens because I believe
Now, look at the dates, five years in one paragraph may seem “we only have what we know, if we do not know we do not have”.
easy, but it is not, and it was not. I had to conciliate my businesses, Once again, I quote a passage from my bedside book: “For wisdom
family, and studies to come this far; not only conciliating things, is better than rubies; and all the things that may be desired are not
but also keeping everything in harmony and not losing focus in to be compared to it” [Silver and gold inclusive].
all these areas.
They can take away all you have got, but no man can take away
You, the reader, need to understand that in writing this book, the acquired knowledge, knowledge helps maintaining and multi-
I had the purpose to teach something with my trajectory, it is not plying what you got, as well as starting over if necessary.
simply about telling my story, but to bring something good into
your life with every chapter.

Education is something that makes people’s eyes light up, for
example, when you say, “I am a PHD”, but behind the title there is
a lot of struggle and renounce. Every day for many years I worked
for 10 to 12 hours a day and when I got home, I would study until
2, 3 in the morning. I barely saw my family and the next day I had
to go to work full of energy again.

To many people this is a high price to pay and most of them
are not willing to pay for it, but I know that the “pain” in the
short term can generate “pleasure and satisfaction” in the long
term. When I say pain in the short term, I am talking about the
renounces and hardship when it is time for dedication. And when

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