Page 18 - Bulletin Vol 28 No 2 - May - Aug. 2023 FINAL

Promoting Our Members to the Public - A Member Benefit

On April 10, 2023 we began a marketing campaign for our members. Both NCDS and SCDS have partnered
to create a media campaign designed to inform the public: 1. That not all dentists are ADA Member
dentists, 2. Why they should see an ADA Member dentist, and 3. Driving them to the “Find A Dentist”
website. A thirty-second commercial ran on NEWS 12, BRAVO, and the FOOD NETWORK through August
13th. In addition, this commercial was seen on mobile devices using the NEWS 12 App throughout Nassau
County and most of Suffolk as well as social media platforms. The commercial ran 989 times on television,
and it is estimated that it had over 750,000 views online during the four-month run. During the run we
tracked various parameters during this campaign to determine it’s success. Comparing the numbers from
the 1st quarter of 2023 (before the ad ran) to the 2nd quarter (while the ad was running) we found that
traffic to Find A Dentist for Nassau County dentists was up 241%, session time was up 327%, and our Face-
book traffic was up 350%. In addition, News12.com became the #3 referral source to our website. Based
on all of this information we are evaluating the next stage of our campaign to promote our members. We
had sent out an email with the full 30 second commercial to all our members, but you can also view it on
our Facebook page: https://www.facebook.com/NassauCountyDentalSociety

Otherwise, here are some screenshots of it:

18| Nassau County Dental Society ⬧ www.nassaudental.org