Page 74 - FSH MKT 3300 Brand Management

FALL TERM I 2024• BRAND MANAGEMENT • FSH MKT 3300 • 555
Alison M. Wolfe MBA, MS, PhD, Professor

 SUGGESTED REFERENCE / READING MATERIALS

New York Times Wall Street Journal Bloomberg Business Week
Journal of Marketing Journal of International Marketing BRANDWEEK

Time Advertising Age Fast Company

ADWEEK Fortune Entrepreneur

Forbes American Demographics The Economist

Selling Wired Entrepreneur
Inc. Barron’s Selling Power
PR Week Communication Arts Direct Marketing News
Medical Marketing & Media The Licensing Book Worth
B2B Quarterly Purchasing B2B Sales and Marketing Management
Journal of International Marketing Sales and Marketing Strategies & Harvard Business Review
Exporting
News
American Academy of Advertising eMarketing+Commerce (eM+C) The Week

 SUGGESTED REFERENCE / DIRECT LINKS

www.emarketer.com www.harrisinteractive.com www.pewinternet.org www.marketingjobs.com

www.fmi.org www.nielsen.com www.npd.com www.adweek.com

www.marketingpower.com www.the-dma.org www.adweek.com www.b2btoday.com

www.demographics.com ww w.adcritic.com www.mediapost.com www.emarketingassociation.com

AMW ❖ FALL TERM I 2024 ❖09.02.2024
❖ Page 74 of 90 ❖