Page 86 - FSH MKT 3300 Brand Management

FALL TERM I 2024• BRAND MANAGEMENT • FSH MKT 3300 • 555
Alison M. Wolfe MBA, MS, PhD, Professor

CORE E.C. A.M. WOLFE
LEARNING BUSINESS AND ECONOMICS DIVISION COURSE
AREA BUSINESS ADMINISTRATION FSH MKT 3300
PROGRAM GOALS METHOD OF
ASSESSMENT

Interrelated 1. Describe, explain, and apply fundamental concepts and In-class-/take-home assessment
Course Content relationships underlying accounting, economics, finance, Facilitator Assignment
Information management, marketing, and management information Team 360° Case / Project
systems.

Technology 2. Apply information technology and use information to support In-class-/take-home assessment
business processes and decision-making. Facilitator Assignment
Team 360° Case / Project

Critical 3. Identify the theories and practices of business ethics and social In-class-/take-home assessment
Thinking responsibility. Facilitator Assignment
Team 360° Case / Project

Quantitative 4. Apply quantitative skills to analyze and solve business problems In-class-/take-home assessment
and discover opportunities. Facilitator Assignment
Team 360° Case / Project

Communication 5. Communicate orally and in writing about business topics. Facilitator assignment
Take-home assessment
Class discussions
Team 360° Case / Project

Team Skills 6. Function effectively as team members. Team 360° Case / Project

Culture Analysis 7. Understand globalization and value cultural diversity. Facilitator assignment
Take-home assessment
Class discussions
Team 360° Case / Project

Content Specific 8. Demonstrate proficiencies in discipline specific areas identified Facilitator assignment
Information as specializations. Take-home assessment
Class discussions
Team 360° Case / Project

AMW ❖ FALL TERM I 2024 ❖09.02.2024
❖ Page 86 of 90 ❖