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WINTER TERM 2025 • MARKETING PLANNING • FSH MKT 4000 •  25 CLASS SECTION

                                             Alison M. Wolfe MBA, MS, PhD, Associate Professor














                                                    WELCOME








                                                           MARKETING

                                                             PLANNING






                                                            What are the 4Ps to marketing?
                                                          Product, Price, Place, and Promotion


                                                             What are the 7Ps to planning?
                                                Proper Prior Planning Prevents Pitiful Poor Performance





                                                  Consider this your roadmap for the course.

                       J

                                         ð  Please read through the syllabus carefully and ask questions if you would like
                                             anything clarified.

                                         ð  The student enrolled in this course may gain access to the electronic course syllabus
                                             via the Elmira College Canvas ® Learning Management System (LMS).







              AMW v WINTER TERM II 2025
              v Page 1 of 92   v 01.07.2025
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