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WINTER TERM 2025 • MARKETING PLANNING • FSH MKT 4000 • 25 CLASS SECTION

Alison M. Wolfe MBA, MS, PhD, Associate Professor

«YOUR LEARNING OUTCOMES«

I can discuss the relationship of marketing and how it affects other interrelated organizational departments (HR,
Accounting) and the important of marketing’s role within the organization for internal (micro) and external (macro)
environments. In addition, I can satisfactorily identify and describe controllable and uncontrollable marketing
environment factors impacting a marketing plan for an organization.

I have applied and used technology skills in my classroom discussions, team case analysis reports, and marketing
plan term project, e.g., Internet, Excel®, PowerPoint®, and other numerous software products.

I can demonstrate understanding of the importance of making data-driven marketing decisions for an organization.
For example, I acceptably analyze a market using various segmentation bases, select appropriate tactics and integrate
them into a cohesive strategy designed for a specific target market for a real business or organization.

I can assess the financial viability of a marketing case and marketing plan. For example, I can perform literature
reviews, code, and enter data in preparation of data analysis, and analyze data using computer software for your
strategy or recommendations for the case analysis reports and marketing plan for the real client or consulting
project.

I can write and present a marketing plan and case analysis report. For example, I can adequately communicate my
knowledge of product, promotion, place, and price tactical decisions for a marketing plan.

I have applied and used team-building skills in my classroom discussions, team case analysis reports, and marketing
plan term project.

I can produce marketing and case analysis reports. For example, I can identify opportunities in the market, evaluate
and select target opportunities, conduct market research, and develop marketing strategy.

I can demonstrate an understanding of the terms, concepts, and principles used in my classroom exams and quizzes,
marketing plan and case analysis reports.

To provide a fun, engaging learning environment. This is our goal – every
class, every time! J

AMW v WINTER TERM II 2025
v Page 6 of 92 v 01.07.2025