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WINTER TERM 2025 • MARKETING PLANNING • FSH MKT 4000 • 25 CLASS SECTION

Alison M. Wolfe MBA, MS, PhD, Associate Professor

COURSE INSTRUCTOR: Alison M. Wolfe, MBA, MS, PhD

OFFICE: McGraw Hall #200 E-MAIL: awolfe@elmira.edu

OFFICE: 607.735.1787 « HOME: 607.936.3337 « CELL: 607.329.8020

DROP-IN OFFICE HOURS:
è THURSDAYS, 1:15 PM – 2:30 PM

1:1 STUDENT MEETINGS
è Available by appointment: in-person or via Zoom®, 7 days a week

COURSE CREDITS: #3.0 (120 hours) Distribution Requirement

COURSE PREREQUISITES: Principles of Marketing

525 CLASS SCHEDULE: Tuesday, Thursday, 11:20 AM – 12:50 PM
* Please also refer to “COURSE OUTLINE”

CLASS LOCATION: Meier Hall, Morris Room

It is your instructor, Alison M. Wolfe’s primary goal in this course that it be a fun
learning experience – 12+ weeks of conversation on marketing planning.

You will all have numerous insights that you will be able to share, not only based on
your own personal experiences, but also based on the course materials you will be
required to read and professionals you will meet in the field of marketing. J

AMW v WINTER TERM II 2025
v Page 3 of 92 v 01.07.2025