Page 62 - FSH_MKT_4000_01_WI_25_AWolfe_1.22.25
P. 62
WINTER TERM 2025 • MARKETING PLANNING • FSH MKT 4000 • 25 CLASS SECTION
Alison M. Wolfe MBA, MS, PhD, Associate Professor
METRIC REVIEW & BOOK CLUB
+ $ + 2 ? RUBRIC
þ Professional business-casual (business-smart) attire required for the presentations.
þ Upload your PowerPoint® and, if applicable, presentation handouts/materials (for class) to Canvas®.
ORAL PRESENTATION POINTS YOUR
SCORE
Introduction/Close, Logic, flow, organization, collection, time management, professional attire 10
Use of PowerPoint®: Creative images, graphics, style, interest 10
Attitude: Relaxed; use audible, clear voice; use appropriate language and comments 10
Confidence in topic: Speak about material rather than read from note cards or slides
Book Club 1 10
Textbook Reading Concepts
ð Briefly review of “six” key concepts/terms from reading
Book Club 2, Metric 5
ð Briefly review main purpose, calculation, issues/limitations
Book Club 2, Metric 5
Briefly review main purpose, calculation, issues/limitations
Book Club 1: Most interesting concept 5
Book Club 2, Metric: Most interesting regarding the metrics reviewed 5
Book Club 1, Discussion Question (create questions, presents, and facilitates discussion) 10
Book Club 2, Metric 10
Discussion question (creates, presents, and facilitates discussion)
Assignment Examples 10
Support assignment with “creative examples” (media) and “outside sources”
Facilitator role: leading, listening, probing, engaging, summarizing, and managing time 10
management
Knowledge: Mastery of topics and content, e.g., important facts and tips Expected
References and support of ideas (outside sources), Expected
Matter of correctness including spelling, grammar, and word usage Expected
Professional appearance Expected
Presentation: Creativity Expected
Properly cite sources, e.g., APA Expected
Bonus Points (if applicable)
Deductions (-), if applicable
Note: Deductions if you do not complete the expected categories
TOTAL 100
AMW v WINTER TERM II 2025
v Page 62 of 92 v 01.07.2025
