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WINTER TERM 2025 • MARKETING PLANNING • FSH MKT 4000 • 25 CLASS SECTION

Alison M. Wolfe MBA, MS, PhD, Associate Professor

METRIC REVIEW & BOOK CLUB

” + $ + 2 ? RUBRIC

EXAMPLE: GUIDE / IDEAS

FYI: Below is a guide for the METRIC REVIEW

I. BRIEFLY STATE THE MAIN PURPOSE (S) OF THE METRICS E.G. DEFINITIONS, FORMULAS,
AND BRIEF DESCRIPTION.

II. BRIEFLY EXPLAIN THE ISSUES SURROUNDING THE METRICS, E.G. INCLUDING THE
APPLICATIONS, INTERPRETATIONS, AND STRATEGIC RAMIFICATIONS.

III. PROVIDE EXAMPLES TO ILLUSTRATE CALCULATIONS, REINFORCE CONCEPTS, AND
HELP YOUR FELLOW COLLEAGUES (STUDENTS) IN THE CLASS TO VERIFY THEIR
UNDERSTANDING.
• FOR EXAMPLE, STRONGLY SUGGEST A “HARD-COPY” HANDOUT ON EACH METRIC
FOR EACH MEMBER IN THE CLASS.

IV. STATE ANY LIMITATIONS OF THE METRICS UNDER CONSIDERATION AND
POTENTIAL PITFALLS IN THEIR USES.

Remember to cite source (APA) and use APA (in-text) referencing

FYI: Below is a guide for the BOOK CLUB

I. BRIEFLY STATE THE MAIN IDEA(s).
II. LIST FIVE IMPORTANT FACTS OR TIPS.
(List facts in sentence completion format)
III. BRIEFLY EXPLAIN THE MOST INTERESTING ASPECT.
IV. LIST ANY EXAMPLES OF BIAS OR FAULTY REASONING.
V. LIST TWO DISCUSSION QUESTIONS YOU WOULD LIKE TO REVIEW WITH THE CLASS.
(INCLUDE YOUR RESPONSE TO THE TWO DISCUSSION QUESTIONS)

Remember to cite source (APA) and use APA (in-text) referencing.

AMW v WINTER TERM II 2025
v Page 63 of 92 v 01.07.2025